Before we get into discussing social media’s impact, I
want to briefly talk about the World Economic Forum in Davos, some business
leaders were asked: ‘how is social media changing how you do your business?’,
and their answers provide some very interesting insights. Carlos Ghosn, CEO of
Renault-Nissan points out that social media is particularly important when
launching a new product, and he also touches on the crucial point of
‘collective intelligence’; a key business opportunity provided by social media.
Social media tools allow for businesses to connect to customers and listen to
them – this feedback, in turn, can either be ignored, or instead, turned into
immense business leverage to enhance a product and/or service.
Here we can get the idea that social media plays a
crucial role on company’s advertising, engaging on social networks can promote company’s brand
and connect with target audience. Content shared on social media amplifies your
brand’s presence, while transparent social exchanges project its authenticity. This
creates relationships with new customers and strengthens relationships with
existing customers.
Companies with a
future vision need to proactively leverage social media to drive their social
media advertising efforts. Tweeting, posting and blogging help leverage their
products and boost brand. It’s all about creating a buzz among the audience,
people follow the product, ask questions,
blog about it, make compliments or air opinions with their friends and
colleagues, whether businesses are there to hear them or not. In today’s world,
the more you talk about something, the more people want to check it out, and
the more famous the product become. So it creates more invisible power and
influence than TV and newspaper advertising does. In addition, these
conversations between different people groups on social media can deliver
valuable commercial information that may drive sales and customer satisfaction
if the company is capable to take advantage of it. But this is easier said than
done and takes a lot more effort than setting up a company page on Facebook or
Twitter. We’ll discuss this more in the following blogs.
No comments:
Post a Comment